96.1 Bob FM
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96.1 Bob FM is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.
If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.
We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.
Fill out the form and let’s talk.
91% of adults 18+ listen to the radio every week.
Nielsen Audio Today 2023
If your message is being heard on 96.1 Bob FM, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.
Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.
We’ll get right back to you to set up a time to discuss your marketing needs.
We’ll ask questions to make sure we really understand your business.
We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.
We’ll report monthly on how your campaign is working and optimize as we go.
96.1 Bob FM is Boise’s favorite at-work station that really does play anything! Listeners love Bob’s huge playlist, his witty sense of humor, and his commitment to the local community. Live, local morning team Rick & Carly are deeply involved with local charities, and every dollar advertisers spend on 96.1 Bob FM stays right here in the Treasure Valley. We give away cash and prizes to local listeners, who in turn spend their money at your store or business.
73,000 adults 18+ listen to 96.1 Bob FM every week for an average of 5 ½ hours.
Nielsen Boise Survey SP24 FA23
"Bob could be on one of those cooking shows...if every episode was about making frozen pizza."