Advertise with us

Be heard on the radio and found online with stories that make customers eager to buy.


Ready to Grow Your Business?

Fill out the form, and we’ll be in touch to get started.

We believe in radio this much!

96.1 Bob FM is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.

If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.

We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.

Fill out the form and let’s talk.


91% of adults 18+ listen to the radio every week.

Nielsen Audio Today 2023


Supercharge your business with radio plus digital.

If your message is being heard on 96.1 Bob FM, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.


One size doesn’t fit all.

Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.

1. Fill Out The Form.

We’ll get right back to you to set up a time to discuss your marketing needs.

2. Tell us about yourself.

We’ll ask questions to make sure we really understand your business.

3. Say yes to our help.

We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.

4. Delight in the Result.

We’ll report monthly on how your campaign is working and optimize as we go.


WHY DO ADVERTISERS LOVE 96.1 Bob FM?

96.1 Bob FM is Boise’s favorite at-work station that really does play anything! Listeners love Bob’s huge playlist, his witty sense of humor, and his commitment to the local community. Live, local morning team Rick & Carly are deeply involved with local charities, and every dollar advertisers spend on 96.1 Bob FM stays right here in the Treasure Valley. We give away cash and prizes to local listeners, who in turn spend their money at your store or business.


73,000 adults 18+ listen to 96.1 Bob FM every week for an average of 5 ½ hours.

Nielsen Boise Survey SP24 FA23


Don’t just take our word for it.

"Iliad Media Group gave my business an awesome top-of-mind awareness campaign with high impact radio in Boise and Twin Falls. Sales increased 48% vs. the prior year after just 90 days of advertising with them. The response was crazy good."
Cupbop Korean BBQ Logo
Kevin
Cupbop
"We wanted to reach local residents in a creative way. Iliad designed a contest campaign that saw entries increase 450% year-over-year. Over 2,700 people opted in to receive continued email messaging. As Coors would say, that’s pretty chill."
Coors Light logo
Randy
Coors Light
"It’s hard to stand out from the competition, especially with plumbing. Iliad Media Group had their local on-air personalities endorse our company and our web traffic increased by 47% in just four months. We’re really happy with the results."
Idaho Plumbing Solutions Logo
Rusty
Plumbing Solutions of Idaho

Facts about Bob

"Bob could be on one of those cooking shows...if every episode was about making frozen pizza."

We are an Iliad Media Group station.