Advertise With Us


96.1 BOB FM – We’re the friend you didn’t know you had, the one that makes you laugh, the one that always knows the right tune to play. We’ve got hits from the ’80s, ’90s, and 2000s, and let’s be real, we’re your secret weapon for getting through the workday.

Our listeners can’t get enough of Bob’s sprawling playlist, his razor-sharp wit, and his no-holds-barred dedication to the local community. Our dynamic morning duo, Rick & Carly, aren’t just voices on the radio – they’re your neighbors, making a difference right here in the Treasure Valley.

Every dollar you spend advertising with us stays in the community – we’re all about local, baby! Plus, our giveaways of cash and prizes create a buzz that gets our listeners (and your potential customers) talking and spending.

Every week, we’ve got 71,600 adults tuning in for an average of 4½ hours, and tens of thousands streaming sessions per month. That’s a whole lotta love for Bob, and a whole lotta eyes and ears for your brand.

So, want to get in on the fun? Jump on the BOB FM bandwagon and let’s get your message out there in the most Bob-tastic way possible. Because when you’re with Bob, you’re with family… a slightly offbeat, always entertaining family. Let’s get this party started!

Source: Nielsen Boise Metro FA22 SP22 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (Sept. – Nov. 2022).

Facts about Bob


Bob was always easy to take to the mall as a kid. His mom would leave him the record store while she shopped. It kept him busy for hours.

We are an Iliad Media Group station